Well its no suprise that the most visited websites in Nigeria include those of Facebook
(Expected), Twitter (On the increase), Conduit (Surprisingly), Youtube
(Tube lovers), BBC online (News) , Goal.com (Football fans) and not
forgetting Google (Synonymous to SEARCH…*I hope their robots are
indexing this*)
Analyzing these websites, one would notice that the top ranking
indigenous site includes nairaland.com (#1) which offers a broad
discussion forum for Nigerians. The 2nd, 3rd and 5th position of the top
indigenous website respectively belongs to Punch Newspaper, Vanguard
Newspapers, Sun News belongs to which is largely due to their readily
available contents (news). GTbank is at the 4th because of the bank’s
online and offline popularity in the country.
One may derive the conclusion that Nigerians tend to “face their
book”, tweet, and send mails via their gmail, yahoo, msn(hotmail) dot
com’s addresses and also video lovers tend to visit youtube (The booming
music industry) .
Also, this list also reveals that Nigerians prefer a site that gives
them the opportunity to participate and interact, which is why the top
ranking sites do have those features. What are the learnings? With the
increasing use of the internet by Nigerians, brands seeking to get
visibility, a lot of effort is required to rank high by creation of
content which is readily available online by newspapers and publishing
outfits, awareness, engagement and sustenance of online users.
For SME’s and brands, it is imperative for them to harness traffic
going to such sites by advertising their products and services to the
world.
Without further ado, here are the top 20 most visited sites in Nigeria as at January 2011.
I am quite surprise this site is coming up at Number 20, the site’s
users are disproportionately African, Majority of visits to this site
are bounces and visitors to conduit.com from Nigeria has 0.9% compared
with the overall internet population.
19. Linkedin.com
At Number 19, is a networking tool to find
connections to recommended job candidates, industry experts and business
partners. Allows registered users to maintain a list of contact details
of people they know and trust in business. It is estimated that 0.7% of
the site’s visitors are from Nigeria. Linkedin.com has been online for
more than eight years.
18. Sunnewsonline.com
Sun News Online is a Nigerian based newspaper with a penchant for
‘British Tabloid’ styled journalism. The paper and its online version
lean strongly towards entertainment, politics and other semi-dramatic
local stories. It is estimated that 86% of the site’s visitors are in
Nigeria, Sunnewsonline.com has been online for at least seven years.
17. Amazon.com
Amazon.com is a customer-centric company, where
customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices. The
site has been online since 1994.
16. Gtbank.com
Guaranty Trust Bank plc is a leading African Bank that offers
Online/Internet Banking, Retail Banking, Corporate Banking, Investment
Banking ad Asset Management services. Almost all visitors to Gtbank.com
come from Nigeria, where it has attained a traffic rank of 16. The site
has been online since 2002.
15. Goal.com
Goal.com is a
site that provides soccer news and entertainment through its internet
and mobile platforms. It is estimated that 9.8% of its visitors is in
Nigeria, where it is ranked #15.
14. Bbc.co.uk
The BBC
Homepage – Your gateway to BBC Online. Visitors to Bbc.co.uk spend about
seven minutes per visit to the site. About 1.3% of visitors to the site
comes from Nigeria, where it has attained a traffic rank of 14.
13. Msn.com:
Portal for shopping, news and money, e-mail, search, and chat.
Msn.com has been online since 1994 and msn.com is ranked #11 in the
world according to Alexa traffic rankings, and the fraction of visits to
this site referred by search engines is approximately 4%.
12. vanguardngr.com
Online version of a Nigerian daily newspaper covering general
national news, politics, business, sports, entertainment, fashion,
lifestyle human interest stories and the Niger Delta region, etc.
Vanguard is ranked #12 and the time spent on a typical visit to the site
is approximately five minutes. About 85.1% of visitors to the site
comes from Nigeria and approximately 15% of visits are referred by
search engines.
11. Punchng.com
Punchng.com is ranked #11 with about 88% of visitors to the site
coming from Nigeria and approximately 40% of visits to this site consist
of only one pageview (i.e., are bounces). Visitors to the site view an
average of 3.1 unique pages per day. Visitors to Punchng.com spend
roughly five minutes per visit to the site and two minutes per pageview.
10. Live.com
The site has been online for more than sixteen years. About 4% of
visits to the site are referred by search engines, and the site is
located in the US. Visitors to Live.com view an average of 6.0 unique
pages per day.
9. Nairaland.com
A big, broad discussion forum for Nigerians. Covers dozens of topics
including romance, technology, careers, business, and entertainment.
With over half a million members, the number one Nigerian community
online continues to grow. Nairaland.com has been online for more than
five years, and about 49% of visits to the site consist of only one
pageview (i.e., are bounces). The fraction of visits to Nairaland.com
referred by search engines is roughly 27% with about 74.4% of visitors
to the site coming from Nigeria.
8. Wikipedia.org
Wikipedia is a free encyclopedia built collaboratively using wiki
software. Wikipedia has been online for at least nine years. Visitors to
this site spend approximately five minutes per visit to the site and 59
seconds per pageview.
7. Twitter.com
Social networking and microblogging service utilising instant
messaging, SMS or a web interface. Relative to the overall population of
internet users, the site’s audience tends. It is estimated that 0.7% of
visitors to the site come from Nigeria, where it has attained a traffic
rank of 7.
6. Youtube.com
YouTube
is a way to get your videos to the people who matter to you. Upload,
tag and share your videos worldwide! Youtube.com is ranked 6 in the
world though its visitors is quite negligible compared to overall
population of internet users which is largely due to the fact that
Nigeria’s bandwith is not strong efficient for video streaming.
Youtube.com has been online since 2005.
5. Blogspot.com
Blogger
is a free, automated weblog publishing tool. Blogspot.com is the
seventh most popular site in the world and has been online since 2000.
The site appeals more to users who browse from home and school;
Approximately 20% of visits to Blogger.com are referred by search
engines while 0.6% per cent of traffic is from Nigeria.
4. Google.com
Google enables users to search the web for map and images. Features
include email, pagerank, caching and translation of results, and an
option to find similar pages. About 0.6% of visitors to this site comes
from Nigeria. The time spent in a typical visit to the site is about
thirteen minutes, with 34 seconds spent on each pageview.
3. Google.com.ng
Almost all visitors to the site come from Nigeria, where it has
attained a traffic rank of 3. Roughly 35% of visits to the site consist
of only one pageview. Visitors to Google spend roughly eight minutes per
visit to the site.
2. Yahoo.com
Features of this site includes personalized content and search
options, chatrooms, free e-mail, clubs, and pager. Yahoo.com is ranked
#4 in the world according to the three-month Alexa traffic rankings. It
is estimated that 1.3% of visitors to the site comes from Nigeria.
1. Facebook
A
social utility that connects people, to keep up with friends, upload
photos, share links and videos. This site has been online since 2004,
and the time spent in a typical visit to Facebook is roughly 32 minutes,
with 35 seconds spent on each pageview. Relative to the overall
population of internet users, It is estimated that 0.8% of visitors to
the site comes from Nigeria.
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